06 — Insights

SEO, minus the noise

Short, practical articles on what’s actually working in search — written for business owners and marketing leads, not other SEOs.

Abstract illustration for article: How London businesses can win local search in 2026

Local SEO

12 August 2026 · 7 min read

How London businesses can win local search in 2026

The map pack is changing fast. Here's what Google's latest local updates mean for borough-level visibility — and the three moves worth making this quarter.

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Abstract illustration for article: The 20-point technical audit I run before anything else

Technical SEO

28 July 2026 · 11 min read

The 20-point technical audit I run before anything else

Before you spend a penny on content or links, make sure the foundations aren't leaking. A walkthrough of the checks that uncover 80% of ranking problems.

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Abstract illustration for article: Why most SEO content fails — and the compounding alternative

Content Strategy

9 July 2026 · 9 min read

Why most SEO content fails — and the compounding alternative

Publishing more isn't a strategy. How to build a small, deliberate content portfolio that gains rankings and authority month after month.

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